Let’s go on with our analysis. After having talked about the influence of the competitive forces in the console market, as promised we are going to take a (really) short look at the productive efficiency.

It’s quite obvious, but the success of a company depends on the quality of their products and on the ability in minimizing the costs. Moreover, a bad efficiency can turn into a boomerang mainly if the product is a successful one. Why? Because the competitors can benefit from the shortage of your products: if customers don’t find what they are looking for, especially during holidays, it’s likely that they will buy your competitor’s product.

During this next generation console war, the 3 colossi had different strategies. Honestly I can anticipate that I can’t say which was the right choice. Read more